In this segment, Olivia will be introducing the social media platforms available in China. As there is no access to Google based platforms in China, businesses must approach the Chinese market in a completely new way. Platforms like WeChat, Weibo, RED, Douyin (Chinese Tiktok), and more are must-have platforms for brands to use in order to succeed. Olivia will answer questions such as:
- What are these platforms and what are they best used for?
- How can brands use these platforms to connect with their Chinese consumers?
- What defines success on Chinese social media?
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